The improvement of exquisite life concept and beauty demand has spawned a strong consumption power of appearance level. As the saying goes, if a worker wants to do a good job, he must first sharpen his tools. Cosmetic tools that were once not valued by consumers have gradually developed into beauty products that cannot be underestimated. Makeup brushes have become the must-have god assist products for delicate girls, ushering in the Blue Ocean era.
Beauty industry is a big category, covering beauty and skin care, makeup, body beauty, essential oil, perfume, beauty tools and other categories. In beauty search, the search volume is beauty products, mascara and eyelashes, cotton, ball, powder puff, etc. Beauty tools and kits accounted for a third of all beauty search queries, showing strong year-over-year growth. Take makeup brush as an example, the most popular brush subcategories are concentrated in loose brush, highlight brush, contouring brush, mascara brush.
Statistics show that during last year's Double Eleven Day, the cosmetics industry once again showed its great potential for development, with masks, facial treatment sets, beauty tools and facial makeup categories showing bright performance, and makeup brushes gradually becoming an essential item. In the 12 months from July 2021 to June 2022, annual sales of beauty tools reached 8.667 billion. Makeup brushes ranked second, accounting for 17.98 percent. Jd.com released the consumption data of "Her Day" on August 8, showing that makeup brushes were popular, with sales up 152% year on year.
Makeup brush as an important makeup tool, different types of products to meet the makeup needs of different consumers, many brands also because of these "sketch class" ushered in their own highlight moment. Statistics show that there are more than 21,000 makeup brush companies in China, with more than 6,400 newly established in 2020, a 33 percent year-on-year increase.
