Beauty tools have always been a marginal category for the cosmetics industry as a whole. Makeup eggs, powder puff, brush, eyelash curler... As the makeup market heats up, these makeup tools will become popular from time to time, and sometimes there will be a popular product.
Regarding the beauty tools market, Wormhole founder Lila said, "The growth rate of beauty tools on Douyin platform is very fast this year, and there are more segments, so the growth possibility and space are very big." As can be seen from the sales volume of makeup/perfume/beauty tools on Douyin platform from January to July 2022, the growth rate of beauty tools is about 150% from the previous month, even higher than eye/lip/face makeup.
In fact, the development of beauty tools is closely related to the rapid development of makeup products in recent years. At the beginning of 2014, makeup products gradually entered the eyes of more people, but the auxiliary role of makeup tools for makeup and skin care is not well known to the public. However, the rapid development of makeup and base makeup in recent years has led to the development of beauty tools.
At present, consumers gradually improve their understanding and professionalism of makeup, and show more interest in makeup skills. On social media platforms such as Xiaohongshu and Douyin, brands, manufacturers and bloggers of beauty tools have started to produce related short video content, which is more oriented to science popularization evaluation and good things sharing, hoping to promote products while popularizing science and delivering practical content.
Therefore, after continuous market education and popularization on social media platforms, brands and manufacturers continue to tap consumers' demands for beauty tools and promote the growth of the entire market.
In the future, with the gradual improvement of consumers' professionalism, beauty tools will be more segmented. Not only base makeup tools, but also skin care tools will expand the market, such as the existing nano hydrating spray instrument, facial massage instrument, etc., various segments of the track will have new opportunities. As supplementary products of cosmetics, beauty tools have a wider market waiting for domestic brands to explore and compete.
