In recent years, Chinese local makeup brush brands have become more and more popular among beauty bloggers. Many of the cost-effective domestic products come from Qingxian County, Cangzhou, Hebei Province. In the Internet beauty industry, there is a saying that "the world's makeup brush looks at China, and the Chinese makeup brush looks at Cangzhou".
Qingxian County is the leader of the makeup brush industry in Cangzhou. Every year, about 40 million makeup brushes go to the world from here, giving birth to a number of well-known domestic brands. In 2021, Qingxian County was named "the Hometown of Makeup Brushes in China" by the China Light Industry Federation.
According to the Science, Technology, industry, credit and Commerce Bureau of Qingxian County, 16,000 of the county's 440,000 people are engaged in the makeup brush industry. There are 253 registered cosmetic appliance enterprises in the county, with an output value of 3 billion yuan and an export value of 36 million US dollars in 2021. There are nearly 500 registered trademarks of cosmetic brush in the county, with a number of international well-known brands, and the domestic market share of the products reaches more than 50%.
"In recent years, competition in the makeup brush industry has become increasingly fierce, and related industries in Luyi, Henan Province, Shenzhen and other places have also developed rapidly." Kang Shaoxing, the president of Qingxian Cosmetic Brush Industry Association, said that Qingxian on the one hand advocates promoting the awareness of its own brands and exploring the domestic market, and on the other hand guides enterprises to expand foreign markets through cross-border e-commerce and cooperation with big-name cosmetic companies. At the same time, to the "town of beauty appliances" change, increase powder puff, face towel, false eyelashes and other new products, relying on Qingxian makeup brush brand awareness to open sales.
We believe the 'appearance economy' still has great potential.
